Brand Architecture: Building Brand Identity and Value

Presenter: Kimberly Wold Janke

Put simply, your “brand” is what your prospect thinks of when he or she hears your brand name.  It’s everything the public thinks it knows about your name brand offering—both factual and emotional.  Developing and executing your brand defines the “one thing” that makes your organization unique and prevents your service/product from being just a commodity.

In this presentation you’ll learn: