The idea of marketing planning is nothing new. It’s logical, like setting out on a road trip. You have to know where you are going, how you are going to get there and how much money you have to spend. But, now there are more detours and unexpected forks in the road. And so many avenues to choose from. A good plan is fluid, flexible and continuously evaluated to morph with the changing needs of your market, audience and industry.
In this presentation, you’ll learn: