Speakers Bureau

Developing Your Lead Management Model

Presenter: Andrea Morrow

Not all leads are created equal. Are you treating all of yours the same? Hot lead, cool lead, whose lead? Marketing complains sales doesn’t follow up with the leads they’re generating. Sales complains the leads marketing generates aren’t qualified. Sound familiar? Learn how a custom lead management model can streamline your sales funnel and decrease cost per sale.

In this presentation, you’ll learn:

• Each sales stage and the marketing/sales tools used for each
• How to create a lead scoring model that indicates which leads stay with marketing and which go to sales
• Marketing technologies that allow for automated lead dissemination and nurturing
• How to close the loop and track every step, from first click to lifelong customer
• Ways to customize and segment your marketing messaging based on sales cycle