Developing Your Lead Management Model

Presenter: Andrea Morrow

Not all leads are created equal. Are you treating all of yours the same? Hot lead, cool lead, whose lead? Marketing complains sales doesn’t follow up with the leads they’re generating. Sales complains the leads marketing generates aren’t qualified. Sound familiar? Learn how a custom lead management model can streamline your sales funnel and decrease cost per sale.

In this presentation, you’ll learn:


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