Direct Marketing: Market to the Right 50, not the Wrong 500
Presenter:
Andrea Morrow
What’s your direct marketing weapon of choice? Email marketing, direct mail, or targeted banner ads – your ultimate lead generation arsenal. Master these marketing tactics to proactively target, engage and track your customers and prospects.
In this presentation, you’ll learn:
- Tactics to help track your marketing efforts and determine marketing ROI
- Real-time optimization tools to help continually boost response rates
- How to identify your best prospects and segment to create more-relevant communication
- Top 4 tips for constructing a winning direct marketing piece
- How to reach the right person with the right message at the right time
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