What’s your direct marketing weapon of choice? Email marketing, direct mail, or targeted banner ads – your ultimate lead generation arsenal. Master these marketing tactics to proactively target, engage and track your customers and prospects.
In this presentation, you’ll learn:
Tactics to help track your marketing efforts and determine marketing ROI
Real-time optimization tools to help continually boost response rates
How to identify your best prospects and segment to create more-relevant communication
Top 4 tips for constructing a winning direct marketing piece
How to reach the right person with the right message at the right time